GoHighLevel · 2026-06-15 · 6 min read
GoHighLevel pricing, explained
GoHighLevel has three plans: Starter $97, Unlimited $297, and Pro/SaaS $497 a month. Here is what each tier includes and which fits you.
Short answer
GoHighLevel pricing has three main plans: the Starter plan at $97 per month, the Unlimited plan at $297 per month, and the Pro/SaaS plan at $497 per month, each with a 14-day free trial; the right plan depends on whether you run a single business or resell the platform to your own clients.
The three plans
- Starter, $97/month: CRM, pipelines, calendars, funnels, and automation for a single business, with a cap on the number of client sub-accounts.
- Unlimited, $297/month: everything in Starter plus unlimited sub-accounts and your own branded desktop app, the common choice for growing businesses and small agencies.
- Pro / SaaS, $497/month: everything in Unlimited plus SaaS mode, so agencies can resell GoHighLevel as their own software with rebilling.
Which plan should you choose?
If you run one business and just want the CRM, automation, and follow-up, Starter is usually enough to begin. If you manage multiple brands or locations, or you want a branded app, Unlimited is the sweet spot. Pro/SaaS only makes sense if you plan to resell the platform to your own clients.
What it replaces
Priced against what it replaces, a CRM, an email tool, an SMS tool, a funnel builder, a scheduler, and review software, GoHighLevel usually costs less than the stack it consolidates, before you count the time saved by having everything connected.
A note on pricing
These are GoHighLevel's published plan prices. GoHighLevel sets and occasionally changes them, so confirm the latest on their site. Our setup and management is a separate engagement that we scope to your needs.
FAQ
Common questions
Is there a free trial?
Yes, GoHighLevel offers a 14-day free trial on its plans so you can explore the platform before committing.
Are there setup fees?
GoHighLevel itself charges the monthly plan price. Implementation, migration, and configuration are a separate service, which is what we provide and scope to your needs.
Is the $497 plan worth it?
Only if you plan to resell GoHighLevel to your own clients under your brand. For running your own business, Starter or Unlimited is almost always the right call.